How do you sell burgers in a country where your mascot looks FFVI's Kefka or the Joker from the Batman mythos? How do you reimagine your mascot to be relevant to today's consumer without any connection to murderous psychopaths? Especially in a country with very little popular consciousness about clowns?
This is MacDonald's Japan's answer.
Funny - Funny Videos
Friday, April 30, 2010
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I didn't know Ronald had a sister.
ReplyDeleteOr that she was so good looking.
I am Mad Penguin and I approve of this commercial.
Brilliant!
ReplyDeleteI see it is a step forward for Mac towards their 'Selling Happiness' policy.