Play Beyond

An advertisement is ostensibly created with the singular goal of promoting a product, service or business. Its entire purpose is to increase revenue for someone and yet, strange things emerge from advertising firms that make you wonder when they came into the grip of the Devil.

For example this advertisement for the Sony PS3:



There are some unfortunate conclusions that one can draw from watching this ad:

1) The forces of hell itself are so pleased with the PS3 that they must manifest themselves into a generic Chucky simulacrum to express their delight.

2) The PS3 will cause all of the human-like objects in your house to be possessed by evil spirits. Come to think of it there is such a superstition in Japan where this ad comes from which is why dolls have rituals to placate them before they are destroyed. Extra bonus points for using something especially terrifying to your target audience.

3) This is your afterlife after you mortgaged your soul to pay for that PS3 with its notoriously high launch price. You. In an empty room. Trapped in that doll. With a non-functional PS3. FOREVER.

4) The PS3 will drive you stark, raving, gibbering bonkers. First childlike joy. Then sensory overload. Followed by despair when it consumes your life which is eventually supplanted by ennui as the stimulation of the PS3 makes you uncaring that you have lost your job, friends and family. Finally as the enormity of your folly hits you and drives you past those shimmering horizons of desolation, a regression to infantile behaviour.